The thing to keep in mind is that paying for it is no guarantee that you aren't still also the product even without direct advertising. Incentives are a very me

The thing to keep in mind is that paying for it is no guarantee that you aren't still also the product even without direct advertising. Incentives are a very messuy business and everything is a signal to someone - regardless of validity. There are no epistemological guarantees period so wariness is always required.