Every PM needs to do that, but working directly with a customer isn't always an option for the engineer. Point above is just to point out that thinking about wh

Every PM needs to do that, but working directly with a customer isn't always an option for the engineer. Point above is just to point out that thinking about whether you'd use or pay for the service yourself goes a long way in changing a mindset and building empathy. It's not a recommendation to make up stories.