4 ms·
In Lyon the public ad space was traded to an ad company in exchange for funding and maintaining the city's public bike share scheme. It's a trade off, of course
by docdeek 7y ago
In Lyon the public ad space was traded to an ad company in exchange for funding and maintaining the city's public bike share scheme. It's a trade off, of course, but for just 30 euros à year I (and the rest of the city) get virtually unlimited bike share.
The anti-ad groups here would be happy for the public ads to disappear but it would be a real shame if the affordable bike share went with it.
FWIW there is a real debate about who got the better side of the deal between the city and the ad company, but the Velov scheme is great. :)
- magwa101 7y agoThey wouldn't buy the advertising if they couldn't make a profit on your attention. Pay with brain space, or pay through a tax. Which is more expensive?
- Vinnl 7y agoIt's not the brain space that's paying for the advertising, it's your (or, well, people's) buying of the advertised products. So in addition to the costs of brain space, there are still also actual financial costs to it that are borne by the city's citizens.
- balfirevic 7y agoWell they got the product they bought, so it's a stretch to consider it a cost. Perhaps only the marginal cost that went to advertising, but it's still a stretch to consider it a cost if the buyer considers they got their money's worth.
- basicplus2 7y agoThis is what taxes are for.. ban advertising, increase taxes on these companies, and pay for the bikes with taxes
- docdeek 7y agoIf you ban outdoor advertising i' a city there won't be an outdoor advertising company to tax.