The utility was obvious. All people had to do was buy a new type of hair spray that didn’t have cfc’s and they were helping to fix the planet. Sales for hairspr

The utility was obvious. All people had to do was buy a new type of hair spray that didn’t have cfc’s and they were helping to fix the planet. Sales for hairspray went up. Like the point zizek likes to make about recycling being the new system of indulgence. We can feel good about ourselves and absolve any sense of guilt about our wasteful and polluting lifestyles merely by putting cans into the right bin. Behavior is utilitarian. Belief is behavior.