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As a long-time product manager, I completely agree that customer empathy and domain knowledge go a long way, especially around tactical needs. The easiest way t
by mindtricks 7y ago
As a long-time product manager, I completely agree that customer empathy and domain knowledge go a long way, especially around tactical needs. The easiest way to start is to just ask yourself, "If I were using this product/service/feature, would I want it to work this way?"
- drewcoo 7y agoThat comes right before getting customer data or asking them, right? It's easy to make up just-so stories and completely disconnect from customers' reality if you're stuck in your own head.
- davidivadavid 7y agoCustomer data and asking customers isn't fool proof either. That's why the best shortcut to being a great engineer/product manager/designer is working on stuff you would use yourself to solve a problem you really have. That way you limit misinterpretations.
- agarwav 7y agoI would also like to add that business problems to be solved should not be driven by technical desires, rather accompanied. The problems being solved have a high possibility of losing track if the tech starts controlling it. I have seen instances where people have first set their minds on the tech problems to be solved and then deriving the real customer need from them - this is wrong and does not go a long way.
- mindtricks 7y agoEvery PM needs to do that, but working directly with a customer isn't always an option for the engineer. Point above is just to point out that thinking about whether you'd use or pay for the service yourself goes a long way in changing a mindset and building empathy. It's not a recommendation to make up stories.