"Be minimalist and don't use third party libraries and services. Except for ours. Use ours, because we don't have two decades of cruft under our belt excuse me,

"Be minimalist and don't use third party libraries and services. Except for ours. Use ours, because we don't have two decades of cruft under our belt excuse me, we're /minimal/. The article kinda uses a language of a sentiment I share to an extent (I think most devs are far too eager to pull dependencies — avoiding NIH doesn't mean you have to pull the entire 3rd party dependency, not if you can read a paper and implement it in a dozen lines), but while a completely in-house analytics package could be smaller, there's a reason why commercial packages are big.