The consensus on HN is pretty clearly towards being a founder or working at Bigtech Co vs being an employee at a startup. So, if you're a founder, how do you t

The consensus on HN is pretty clearly towards being a founder or working at Bigtech Co vs being an employee at a startup. So, if you're a founder, how do you tip the equation to make working at your startup attractive to talent who presumably also read HN? What would make you interested in joining a startup as an employee?