"Accidentally" It's funny when unintended changes and mistakes lead to better conversions. An example that comes to mind was PlentyOfFish's poorly resized imag

"Accidentally" It's funny when unintended changes and mistakes lead to better conversions. An example that comes to mind was PlentyOfFish's poorly resized images leading to higher profile clickthroughs since people wanted to see the images with correct aspect ratios.