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Lesson for startup's to take away from this: When advertising, focus on the value you're giving customers, not on the individual features. For example, say "
by ZainRiz 7y ago
Lesson for startup's to take away from this:
When advertising, focus on the value you're giving customers, not on the individual features.
For example, say "We'll save you tens of man-hours a week" vs "we run on docker containers [etc]"
- msla 7y agoFocus on the value, but have a nice, easy-to-find page which details what you do. Make comparisons with other technology, and use standardized terminology.
- ZainRiz 7y agoSounds like that could be useful once your customers are comparing you to your direct competitors (especially if they're making similar value claims). Though even then, the features would have to be things people actually expect to get better value from. E.g. "snooze emails for later" vs "our server runs on golang"...though if your audience is super core golang fanboys then maybe the latter would be useful as well :)