It is indeed free, and when you bother to set up the conversion goals and link to Adsense then it's as good as many paid solutions in many situations. The peopl

It is indeed free, and when you bother to set up the conversion goals and link to Adsense then it's as good as many paid solutions in many situations. The people ready to dismiss Google Analytics are the ones who haven't been shown how to get the most from it.