Even many of those exceptions sacrifice taste in the name of shelf life and consistency: Mass-market olive oil has much less flavor than fresher, smaller-batch

Even many of those exceptions sacrifice taste in the name of shelf life and consistency: Mass-market olive oil has much less flavor than fresher, smaller-batch olive oil. Fresh pasta tastes better than dried pasta. Flours made from heritage grains are making a comeback in gourmet baking. Red delicious/golden delicious/granny smith apples taste far worse than many of the less mass-market alternatives. Etc.