consider signaling. if you only eat "real food", you give off a vibe (not proof) that you're some mix of: educated, with disposable income, purveyor of quality

consider signaling. if you only eat "real food", you give off a vibe (not proof) that you're some mix of: educated, with disposable income, purveyor of quality this is largely the same with other quasi-positive labels (esp. political ones). lots of $$ to be made here, as people generally want to reinforce both their own and others' perceptions of them.