4 ms·
The possibilities of Bloomberg money & commitment to invest in digital/experiment are huge. My political digital wet-dream: an org with enough $$$ to get access
by dillondoyle 7y ago
The possibilities of Bloomberg money & commitment to invest in digital/experiment are huge. My political digital wet-dream: an org with enough $$$ to get access to bid-stream + processing/compute/intelligence + large audience graph tied to voter data = biggest coup in voter profiling and targeting ever.
Modeled issue/turnout scores updated in near real time using a large % of every individual's entire web surfing/app usage history. Even a user graph graphed to 20% of voter file + bidstream data would be an unimaginably ginormous amount of data.
Like imagine receiving a field call & digital ads after reading an oped on universal healthcare by Bloomberg in nytimes, receiving call about that issue that night and a series of healthcare digital ads following you everywhere after reading.
it would be 'fb is listening to my phone' level of effectiveness - and as I'm sure nearly everyone here would say creepy/horrible.
i think a lot of DSP/players are now afraid of working in politics, but perhaps someone like beeswax or hell directly from IPONWEB would do it for the right money with the right protections built in. i bet bloomberg could also call up Oracle who has sucked up all the data companies recently.