What even is "Big Tech"? I feel like it's a buzzword coined by news outlets to vilify the tech industry. "Big Tech" companies like Apple, Amazon, Netflix, and F

What even is "Big Tech"? I feel like it's a buzzword coined by news outlets to vilify the tech industry. "Big Tech" companies like Apple, Amazon, Netflix, and Facebook are in entirely different industries: Electronic hardware products, online retail, video media, and social platforms. The article mentions how "Big Tech" is centered on advertising but only 1 out of those three derive their main source of revenue from advertising. Heck, depending on how you define "Big Tech" arguably the majority of "Big Tech" does not rely on advertising: Facebook and Google do while Microsoft (bing is trivial), Apple, Netflix, and Amazon do not.