You're thinking of Project Narwhal: https://slate.com/news-and-politics/2012/02/project-narwhal-how-a-top-secret-obama-campaign-program-could-change-the-2012-ra

You're thinking of Project Narwhal: https://slate.com/news-and-politics/2012/02/project-narwhal-how-a-top-secret-obama-campaign-program-could-change-the-2012-race.html https://slate.com/news-and-politics/2012/02/project-narwhal-... I think the distinction here may be "the Obama campaign" vs "the DNC" but yes, the media lauded expansive data collection, microtargeting, and get out to vote (gotv) efforts in the ancient days of 2012-2015.