This is a very easy problem to solve. Companies can do things when the truly believe those things are important. However, that means when you stack rank things

This is a very easy problem to solve. Companies can do things when the truly believe those things are important. However, that means when you stack rank things that matter, your thing floats towards the top AND your leadership all believes in and values those things. That's the long way around saying - it has to be important, culturally, and the culture has to be strong. Otherwise, it's just screaming into the wind.