The GDPR is working as intended. For many of us software people, it isn't that revolutionary. These are things we should've been doing for a long time, and man

The GDPR is working as intended. For many of us software people, it isn't that revolutionary. These are things we should've been doing for a long time, and many of us have been doing. But many companies are massive and bureaucratic. Everything from random giant companies to schools, hospitals, etc. These people don't really care about 'privacy', and many abused the hell out of people's privacy, many unintentionally (just careless). And since they make up big processors of data it was necessary to have them improve their practices. Now they actually think about how data is being processed rather than just chucking it around. The GDPR's biggest impact or purpose isn't to reduce online tracking. It's to secure data rights for citizens in general. And the biggest abuses of that didn't happen due to advertising or tracking.