People seem to forget that Software Engineering is a social endeavor as much as it's an engineering endeavor. Successful engineers have to be able to sell their

People seem to forget that Software Engineering is a social endeavor as much as it's an engineering endeavor. Successful engineers have to be able to sell their ideas to their peers and management as much as they need to be able to create software. This is why I always recommend that engineers read, "How To Win Friends And Influence People." Reading it and practicing what it says will do wonders for anyone's life and career.