I agree with most of the stuff the author is mentioning. But i think most of his points only apply to large devices (iPads, and Macs). Small devices such as iPh

I agree with most of the stuff the author is mentioning. But i think most of his points only apply to large devices (iPads, and Macs). Small devices such as iPhones and Apple Watches are so limited in their screen real-estate that helpful UI decisions - e.g. putting labels next to cryptic icons - will only clutter up the UI, making the user even more distracted.