I spent a decade working in American Malls prior to the turn of the century and think Amazon has done a brilliant job of flipping the playbook and the playgroun

I spent a decade working in American Malls prior to the turn of the century and think Amazon has done a brilliant job of flipping the playbook and the playground of retail the past 20 years. Instead of competing with 800 lb gorillas, Amazon turned many of the prior juggernauts into 2-tons of turd by making them move. Seeing anchor stores shutter and go bankrupt was a good indication of how slow businesses move, even post dot-com era. In the "monkey see, monkey do" modern world (of commerce [too]), they keep on implementing things the monkey can't do (<48 hr shipping, airline fleets, AWS, space, etc) and provide the new curve to aim ahead of in commerce (analog, digital and hybrid) for the foreseeable future. Amazon has to thoroughly annihilate a larger piece of the market(s) before they can be called a monopoly (its slash and burn farming in a way). We'll see how much longer they can keep the champagne flowing.