So much flack could of been avoided with a more sincere explanation and apology. Tell you customers you meant well but made mistakes. Ongoing costs are higher t

So much flack could of been avoided with a more sincere explanation and apology. Tell you customers you meant well but made mistakes. Ongoing costs are higher than anticipated and the business model is failing. Apologize again. Then give a grace period so people are not caught off guard with short notice. Furthermore give existing customers some added value not make them pay the same as new customers. Give them expedited customer support or a premium feature for free. Something. Lastly thank the customers for their time and state you understand if they choose another provider. At least then I would feel the people running the business are partly human hopefully doing their best.