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One thing that I dont think people are aware is that Booking.com uses extensive A/B Testing in the development of the website. This gives us the website that is
by nodemaker 7y ago
One thing that I dont think people are aware is that Booking.com uses extensive A/B Testing in the development of the website. This gives us the website that is extremely efficient in getting bookings but full of dark patterns.
- tuwtuwtuwtuw 7y agoWhy don't you think people are aware of this? Seems obvious that they do this because they know it increase sales. Not like it was made up as a nice consumer-friendly feature by one of their UX engineers.
- nodemaker 7y agoI think the keyword there was "Extensive". Literally nothing can be pushed to production without being A/B tested.