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I think A/B testing went horribly right here. They make the most money they can comparing all the scenarios they ran, but the user is left with a shitty experie

I think A/B testing went horribly right here. They make the most money they can comparing all the scenarios they ran, but the user is left with a shitty experience. But they keep coming back, converting, booking...

smueller1234 7y ago
That's exactly right! Source: I designed and built a version of their experiment tooling (the last iteration before they had proper mathematicians to get it more right).
nodemaker 7y ago
Satisfaction and Conversion can be so much at odds with each other sometimes. I see this in other markets a lot too :)
deleted 7y ago
[deleted]
empath75 7y ago
Local maxima everywhere though.