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A/B testing gone horribly wrong is my guess.
by empath75 7y ago
A/B testing gone horribly wrong is my guess.
- tomashubelbauer 7y agoI think A/B testing went horribly right here. They make the most money they can comparing all the scenarios they ran, but the user is left with a shitty experience. But they keep coming back, converting, booking...
- smueller1234 7y agoThat's exactly right! Source: I designed and built a version of their experiment tooling (the last iteration before they had proper mathematicians to get it more right).
- nodemaker 7y agoSatisfaction and Conversion can be so much at odds with each other sometimes. I see this in other markets a lot too :)
- deleted 7y ago[deleted]
- empath75 7y agoLocal maxima everywhere though.
- ben_w 7y agoThat would explain why their most annoying aspect — asking me to rate the every single time I book a room, sometimes more than once in a single transaction — has never gone away.