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I'm not sure I've ever seen A/B testing in web articles that wasn't a case of A being an accurate headline and B being the most outrageous thing you could possi
by Causality1 7y ago
I'm not sure I've ever seen A/B testing in web articles that wasn't a case of A being an accurate headline and B being the most outrageous thing you could possibly title it without outright lying, and B always wins.
- colejohnson66 7y agoAreTechnica is guilty of this. They do A/B testing of headlines for 10 minutes, but their headlines aren’t the worst. I have seen some outrageous headlines regarding Republicans doing something they don’t like (Ars is a left leaning site) that are clearly designed to get clicks. It’s quite annoying.
- Causality1 7y agoThat's precisely the site I was thinking of, actually. Some of their writers like Jim Salter and Megan Guess are absolutely fantastic and others you pre-cringe before clicking the story.