I explicitly have to give my consent to certain processing, and my relationship as a customer is not affected if I do not give consent. For example, I now am f

I explicitly have to give my consent to certain processing, and my relationship as a customer is not affected if I do not give consent. For example, I now am far more willing to consider signing up for a loyalty card, as long as they don't use my data for profiling purposes. I didn't have many cards before, but the number has grown. Same thing applies to online shops: I am far more willing to create an account when I see that my rights are being observed, and I can eg delete my data easily. This, of course, assumes a processor that would rather be compliant with the GDPR in its current form, rather than fight it. Facebook, for example, needs to profile, and is using an IMO ridiculous interpretation of the GDPR to weasel it out of the consent issue. Let's hope the courts do the right thing.