I noticed the email about a week ago, and couldn't understand why my subscription was expiring. Didn't even remember it was a lifetime one, thought there was so

I noticed the email about a week ago, and couldn't understand why my subscription was expiring. Didn't even remember it was a lifetime one, thought there was something wrong and they were kicking me out and not charging the annual fee. I would look for alternatives, but since the fee is not unreasonable, I'll pay for it. That said, the way they conduct business is shameful.