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All marketing email has an unsubscribe link if it didn't before, and you know it actually works now to stop the emails, not just confirm your email address work

All marketing email has an unsubscribe link if it didn't before, and you know it actually works now to stop the emails, not just confirm your email address works. You also know you can get all the information a company has on you, and get them to delete it if you need to. I haven't made use of it yet, but I've read of people who have. From inside the business side, I see most companies thinking about GDPR compliance when developing new products and features. What was never the case before and you notice now is they try to minimize PII collected to avoid headaches, and they are very careful about how data is shared with 3rd parties, asking for consent before doing it, etc.

lucb1e 7y ago
> All marketing email has an unsubscribe link if it didn't before GDPR says nothing about marketing emails. I can only speak for the Netherlands, but our laws about unsolicited commercial communication is what applies there. What GDPR has to do with it is that they need your contact details to send you anything, so they process personal data. The predecessor to GDPR (called DPD, from the late 90s) also required companies to ask consent if there was no need to process your data for things like fulfilling a contract (same as with GDPR: they only need consent if it's not for a certain set of exceptions). > You also know you can get all the information a company has on you This was also the case under the previous law.