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Yes - from inside knowledge, the lead/customer data being sold from business to business has either massively changed or completely stopped. Personally, I bare
by HatchedLake721 7y ago
Yes - from inside knowledge, the lead/customer data being sold from business to business has either massively changed or completely stopped.
Personally, I barely receive any out of the blue marketing calls or texts anymore. If someone dubious market’s me via phone or email, I know my rights and I can follow how they acquired my data and who sold them my personal details.
As a software developer/entrepreneur, it made me think more about personal data and has affected my architectural decisions.
- lucb1e 7y ago> I barely receive any out of the blue marketing calls or texts anymore That's strange, as anti-spam legislation is completely separate from GDPR and has been in place for much longer. The only connection I see is that data brokers got a harder time selling your data to these third parties that would call or text you, but what those third parties were doing was already illegal and still is for the same reason (so not because of GDPR). In the Netherlands it hasn't been legal to cold call someone that opted out of cold calls (using a national register of phone numbers that don't want to be called) since 2009. Any marketing call you do receive has to offer enrolling you on this list to prevent future calls. For email, again speaking of Dutch laws, companies are not allowed to send you unsolicited, promotional messages. Not sure as of which year this is, but it has been the case for as long as I remember. I assume most EU countries have similar constructions (I'm not sure if our laws are based on a EU directive).