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Non-techie checking in. As an outsider, this diminution of the non-techie into the "sales and marketing" box seems pervasive throughout the hacker network. And
by Janice 16y ago
Non-techie checking in.
As an outsider, this diminution of the non-techie into the "sales and marketing" box seems pervasive throughout the hacker network. And a bit dangerous. Is is not I, the non-techie, who is responsible for your sacred traction, which is required so that you may be crowned a success?
Perhaps I've other contributions, relevant to the actual product you want me to sell, that might be of value.
- mindcrime 16y agoInteresting... I don't see the "sales and marketing" box as a diminutive thing at all. If you see my answer above, I put a tremendous amount of value on those functions. And, as a techie first and foremost, I acknowledge that those are my weak areas, so - for me - looking for a "sales and marketing" person is to look for a person with skills that are a complement to mine. Of course I do know a little something about marketing, and any technical skills the "sales and marketing" person has are valued. In fact, if you are selling a very technical product, the folks in sales and marketing must have some degree of technical know-how in order to understand their own product! Perhaps I've other contributions, relevant to the actual product you want me to sell, that might be of value. Certainly. It would be interesting, however, to hear you elaborate on that, from your non-techie point of view. As a techie, I know what I think I want in a non-techie "sales and marketing" person, but how about you tell us what you think you'd be bringing to the table as the co-founder of a startup? Might be a good reality check for some of us techie types...