4 ms·

Here, "CRM" is playing off of the concept, rather than the literal meaning. A CRM in practice is a social relationship management tool. So, calling something l

Here, "CRM" is playing off of the concept, rather than the literal meaning. A CRM in practice is a social relationship management tool. So, calling something like this a "CRM" is meant to show people what the tool is used for using a familiar term. It's a little odd, but I understand what they're getting at.

sircastor 7y ago
Perhaps in this case we could say the acronym is more of a "contact relationship management"
- stoicShell 7y ago
  You might just have named the concept upon which Monica bases. - meta: it's interesting because having a word somehow 'creates' a concept in our minds, easier to think of and discuss I guess. - topic: the concept is truly interesting, and you 'get it' when reading Monica's marketing pitch for sure. But the way you name it makes it a category, and when I add up that the one feature of Facebook that even non-users still come for is Groups... somehow this all hints at the aforementioned category. Interesting. Food for thought.