$90 for a hosted application is expensive the same way $1.99 cents for a play store app is expensive. It's all about expectations, and users pay you not only wi

$90 for a hosted application is expensive the same way $1.99 cents for a play store app is expensive. It's all about expectations, and users pay you not only with money, but also with attention and mindshare. If you place too much value on one of those, you lose out on the others, but it can be a non issue, such as when your money doesn't come from the end user.