Forget about building a brand. An early stage startup is going to change a lot. Just work on getting customers. At first, do things that don't scale to hustle

Forget about building a brand. An early stage startup is going to change a lot. Just work on getting customers. At first, do things that don't scale to hustle and grow: http://paulgraham.com/ds.html http://paulgraham.com/ds.html When you have some funding and have found product market fit, then you can use scalable channels like Facebook ads. Here's my guide on that (for B2B, but it's broadly applicable): https://medium.com/rightpercent/guide-to-scaling-a-b2b-company-with-facebook-ads-bd95dbb9c504 https://medium.com/rightpercent/guide-to-scaling-a-b2b-compa... Investors care a lot more about how many customers/users you have than about how slick your pitch is.