Recipes can't be copyrighted and are basically undifferentiated. I suspect the resulting strategy is to try to hook you with the commentary, so that you like or

Recipes can't be copyrighted and are basically undifferentiated. I suspect the resulting strategy is to try to hook you with the commentary, so that you like or relate to the author, making future visits more likely. The relevant metrics would be things like returning visitors, not necessarily time on site or clicks on "mute".