In RTS we’d call it a ‘build order’. Which is a strategic template used to guide the order in which you build or create things to support your overall strategy.

In RTS we’d call it a ‘build order’. Which is a strategic template used to guide the order in which you build or create things to support your overall strategy. In the same way, this is a strategic template for what to build, when and in what order to support your overall marketing or customer acquisition strategy. Choosing this template yo deploy would depend on other criteria that would push you to choose this over other possible strategic approaches. I think all that is missing from the above article is some discussion of when it’s not appropriate to deploy such a strategic approach.