It cost the same, but in different areas. In 2001, you were probably one of few sites per subject matter, hence your traffic was free, but the tech was expensi

It cost the same, but in different areas. In 2001, you were probably one of few sites per subject matter, hence your traffic was free, but the tech was expensive. Today there are 1000's of sites per subject matter. Hence the tech is free but the traffic is expensive.