More than that, Sicily was a Muslim emirate for hundreds of years! The darker skin prevalent in Southern Italy is the result of that history, with the Moors con

More than that, Sicily was a Muslim emirate for hundreds of years! The darker skin prevalent in Southern Italy is the result of that history, with the Moors conquering and occupying it for centuries. When 23andme makes a guess about ancestry it is guessing where a set of people were at some arbitrary point in the past, otherwise everyone would simply be "Africa - 100%". This is clearly very inexact and is a novelty more than anything. And in this case enough of those Moors lived in the Middle East so it got categorized so. If anything this should be illuminating to her about notions of race and groupism (e.g. "No, I'm Italian!") The ads play into this, of course, with the people in the ads suddenly embracing a different self-identity based upon the results. Which is just sad.