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Hi Pete, It’s not really intended as an overall strategy – but as a ‘how to do content marketing’. Whether or not to attach the word ‘strategy’ is perhaps debat
by verbly 7y ago
Hi Pete, It’s not really intended as an overall strategy – but as a ‘how to do content marketing’. Whether or not to attach the word ‘strategy’ is perhaps debatable; I think it works with the word ‘content’ – I wouldn’t have called it ‘marketing strategy’; but I did call it ‘content strategy’.
Three of the principles within it are:
1. Getting the most out of pillar content (e.g. 20–50 pieces relating to each pillar)
2. Getting the most out of social networks (e.g. tailoring pieces across different social networks with paths to the pillar)
3. Listening to reactions and accounting for those reactions in further content that is produced
- iovrthoughtthis 7y agoIn RTS we’d call it a ‘build order’. Which is a strategic template used to guide the order in which you build or create things to support your overall strategy. In the same way, this is a strategic template for what to build, when and in what order to support your overall marketing or customer acquisition strategy. Choosing this template yo deploy would depend on other criteria that would push you to choose this over other possible strategic approaches. I think all that is missing from the above article is some discussion of when it’s not appropriate to deploy such a strategic approach.