I love this! I was going to write something similar. The increasing prevalence of sites that shard their content over multiple pages to increase ad impressions

I love this! I was going to write something similar. The increasing prevalence of sites that shard their content over multiple pages to increase ad impressions seems beneficial to nobody; the consumer, producer, and advertiser all have degraded experiences. The problem is that the companies which are paying out for ads (Google) don't penalize this type of behavior, so it is financially beneficial to have super bloated websites which require 15 page refreshes to view all the content. wikihow is a very good antipattern to follow. This site should be deindexed from google entirely.