>American's 35+? You're probably right, but until recently that was also the people most likely to vote. [1] So going after your core demographic who can be

>American's 35+? You're probably right, but until recently that was also the people most likely to vote. [1] So going after your core demographic who can be found on one site makes sense. You said it yourself: younger people are spread across many different social media platforms. I assume that means reaching them as a whole requires more time, effort and expense than buying ads on Facebook. https://www.pewresearch.org/fact-tank/2019/05/29/gen-z-millennials-and-gen-x-outvoted-older-generations-in-2018-midterms/ https://www.pewresearch.org/fact-tank/2019/05/29/gen-z-mille...