I think the first lesson everyone learns is that marketing is less about knowing your product than knowing your customer. You have to understand what their prob

I think the first lesson everyone learns is that marketing is less about knowing your product than knowing your customer. You have to understand what their problems are to come up with your value prop for them. It’s also why I think a lot of people’s bootstrapped plays fall flat. If you don’t have some support already to help guide your tech to a market, you’re never going to get anywhere. The successes I’ve seen come from people who transition from being a customer with a problem that isn’t being solved to a salesperson with the solution. Also if you do B2B, marketing to people without purchasing approval is a great way to light money on fire.