But it isn't a game. A made up example to illustrate: Say 100,000 people from your locale +1 the tweet "she probably deserved to get raped [euphemism for gang

But it isn't a game. A made up example to illustrate: Say 100,000 people from your locale +1 the tweet "she probably deserved to get raped [euphemism for gang-raped and murdered brutally while guys are laughing, recording it on their phones and sharing it with their mates], women need to be reminded of their place, those guys should be let off", and 1,000 people reply with about half of them approving, that's a serious, non-game signal about the real world in your locale. A signal that tells you something life-threateningly important about the people around you, how they think when they see you, what you should be looking to protect yourself from, and how. If it was just a game, you could safely ignore the words. But it isn't just personal safety: Those balance of opinions end up determining how the local police think. Do they investigate, or do they brush it under the carpet? How the local government officials think. What they prioritise, what they even care about. Whether anyone even gets prosecuted, what the law ends up being. Even who ends up in government. Now, although that's a strong example with details made up (but not unrealistic, sadly), there are countless examples on social media where it is clear that the tweets, likes, comments and other things have a large, profound, physical effect on many people's lives if you trace the effect of the influence of words.