This! This should be emphasised above all other concerns - AWS is absolutely the WORST choice to go for if the company is already struggling with money or not

This! This should be emphasised above all other concerns - AWS is absolutely the WORST choice to go for if the company is already struggling with money or not (yet) making any money. It's literally a hole for burning money. You simply don't go for AWS until you have a superb business plan how to make significantly more money off of your service than Amazon does.