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Let's not forget that China also is ~40% of the market.

• LeifCarrotson 7y ago
  Not quite 40 percent of the market. According to [1], where there are 6.4 billion people and 2.7 billion smartphone users in the top 50 countries, Chinese represent 29% of smartphone owners. In the very long term, assuming use in every country stabilizes at 80% of the population, they're looking at 22%. I think the more interesting metric to watch is India. With 27% of their population in 2018 owning a smartphone (compared to 55% in China and ~80% in more wealthy Western nations like the US) they're likely to demonstrate meteoric rise in the next few years while Chinese adoption tapers off asymptotically towards the limit. The current 13% representation will rise towards 21%, causing the effective market share of Chinese smartphone owners to drop towards 22%. [1] https://en.wikipedia.org/wiki/List_of_countries_by_smartphone_penetration#2018_rankings https://en.wikipedia.org/wiki/List_of_countries_by_smartphon...