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Customer acquisition strategy - not knowing anything about social media ads
by ConuntlCooled 7y ago
Customer acquisition strategy - not knowing anything about social media ads
- Gustomaximus 7y agoSocial requires honesty first an foremost. E.g. Don't decide 'we're going to be a cool/fun brand' unless you are. Good marketing needs to come from a position of truth and find a way to celebrate that. In social this is more important than other channels. A great example is Guiness dancing man where they celebrate that their beer takes longer to pour. Interest, amuse or shock with your ads. You can go for brand recognition with boring ads but IMO thats better for traditional display buying. Be upfront with what you want people to do from your ad. It's not an absolute rule but generally the best format is to 1) Make a claim, 2) Give a reason to believe said claim 3) Call to action. Then test and track. Marketing should be an investment not a cost. A dollar should return a dollar+, if not try something else or don't do ads because you feel you should. Obviously more to it but I feel that's the fast 3 core points.