This just seems like a Ad for their working tech of placing ads in movies, by making up something currently fanciful for attention. You'd have to pre-render mu

This just seems like a Ad for their working tech of placing ads in movies, by making up something currently fanciful for attention. You'd have to pre-render multiple versions to stream and store online for the group of people who maybe watching, which loses the whole 'targeted' advertising idea anyway. The ads will be noticeable, to work they have to be in focus to read which is not normal on TV Shows or movies, it will change the experience, Netflix won't want to kill their brand. And I think the ability to just update ads post production would deliver 99% of value, which is still a market they have yet to capture even on re-runs on crappy TV. "How I met You Mother" has updated their product placement - https://www.hypable.com/how-i-met-your-mother-is-inserting-new-ads-into-old-episodes/ https://www.hypable.com/how-i-met-your-mother-is-inserting-n... Mirriad is working with Tencent updating ads in China https://twitter.com/mbrennanchina/status/1184114082804158464 https://twitter.com/mbrennanchina/status/1184114082804158464