It's not directly related, sure. But it's certainly a second order effect of UI choices that has brought us here. They manage to compute (batched and not real t

It's not directly related, sure. But it's certainly a second order effect of UI choices that has brought us here. They manage to compute (batched and not real time) personal ads tailored to you, load media for this, push a whole bunch of data from your clicks to further this tailoring, push metrics, grab libs from 40 different locations, etc, etc, etc. If we wanted to do some work around getting more text to users and improve the reading experience of sites with at least a portion of them designed for that purpose, we certainly could.