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You See Pepsi, I See Coke: New Tricks for Product Placement

11 points by vo2maxer 7y ago

gherkinnn 7y ago
I suppose the human equivalent of a tick is a marketer. Disgusting.
keiferski 7y ago
Perhaps someone can create a method of detecting the "ad hotspots" and revealing them, a là John Carpenter's They Live. https://www.youtube.com/watch?v=aiMLJAZajxg https://www.youtube.com/watch?v=aiMLJAZajxg
janpot 7y ago
this why I have zero remorse for blocking any advertisement, on any medium. when you show me ads, you are just endorsing a mass manipulation industry. and I don't like to be manipulated.
aaron695 7y ago
This just seems like a Ad for their working tech of placing ads in movies, by making up something currently fanciful for attention. You'd have to pre-render multiple versions to stream and store online for the group of people who maybe watching, which loses the whole 'targeted' advertising idea anyway. The ads will be noticeable, to work they have to be in focus to read which is not normal on TV Shows or movies, it will change the experience, Netflix won't want to kill their brand. And I think the ability to just update ads post production would deliver 99% of value, which is still a market they have yet to capture even on re-runs on crappy TV. "How I met You Mother" has updated their product placement - https://www.hypable.com/how-i-met-your-mother-is-inserting-new-ads-into-old-episodes/ https://www.hypable.com/how-i-met-your-mother-is-inserting-n... Mirriad is working with Tencent updating ads in China https://twitter.com/mbrennanchina/status/1184114082804158464 https://twitter.com/mbrennanchina/status/1184114082804158464
- Someone 7y ago
  "You'd have to pre-render multiple versions to stream and store online for the group of people who maybe watching” I don’t think you need to store it. There already is lots of live streaming that merges in adverts (https://en.wikipedia.org/wiki/Virtual_advertising#Live_Events https://en.wikipedia.org/wiki/Virtual_advertising#Live_Event...) And that is in cases where the advertiser doesn’t know up-front what the camera movements will be. With international soccer matches broadcast to two countries, the solution used to be to place each country’s cameras on one side of the field, and have each long side of the field show adverts targeted at one country. I don’t see that happen anymore.
deogeo 7y ago
"Winston Smith crumpled up the original message and any notes that he himself had made, and dropped them into the memory hole to be devoured by the flames. Then he took a refreshing drink of Coca-Cola, to reward himself for a job well done."

11 points by vo2maxer 7y ago

I suppose the human equivalent of a tick is a marketer. Disgusting.

Perhaps someone can create a method of detecting the "ad hotspots" and revealing them, a là John Carpenter's They Live. https://www.youtube.com/watch?v=aiMLJAZajxg https://www.youtube.com/watch?v=aiMLJAZajxg

janpot 7y ago

this why I have zero remorse for blocking any advertisement, on any medium. when you show me ads, you are just endorsing a mass manipulation industry. and I don't like to be manipulated.

aaron695 7y ago

This just seems like a Ad for their working tech of placing ads in movies, by making up something currently fanciful for attention. You'd have to pre-render multiple versions to stream and store online for the group of people who maybe watching, which loses the whole 'targeted' advertising idea anyway. The ads will be noticeable, to work they have to be in focus to read which is not normal on TV Shows or movies, it will change the experience, Netflix won't want to kill their brand. And I think the ability to just update ads post production would deliver 99% of value, which is still a market they have yet to capture even on re-runs on crappy TV. "How I met You Mother" has updated their product placement - https://www.hypable.com/how-i-met-your-mother-is-inserting-new-ads-into-old-episodes/ https://www.hypable.com/how-i-met-your-mother-is-inserting-n... Mirriad is working with Tencent updating ads in China https://twitter.com/mbrennanchina/status/1184114082804158464 https://twitter.com/mbrennanchina/status/1184114082804158464

Someone 7y ago
"You'd have to pre-render multiple versions to stream and store online for the group of people who maybe watching” I don’t think you need to store it. There already is lots of live streaming that merges in adverts (https://en.wikipedia.org/wiki/Virtual_advertising#Live_Events https://en.wikipedia.org/wiki/Virtual_advertising#Live_Event...) And that is in cases where the advertiser doesn’t know up-front what the camera movements will be. With international soccer matches broadcast to two countries, the solution used to be to place each country’s cameras on one side of the field, and have each long side of the field show adverts targeted at one country. I don’t see that happen anymore.

deogeo 7y ago

"Winston Smith crumpled up the original message and any notes that he himself had made, and dropped them into the memory hole to be devoured by the flames. Then he took a refreshing drink of Coca-Cola, to reward himself for a job well done."