Perhaps I should have said it's nice to see Google giving us the tools we need to defend ourselves against those who may limit our access to bandwidth intensive

Perhaps I should have said it's nice to see Google giving us the tools we need to defend ourselves against those who may limit our access to bandwidth intensive websites, like youtube, and in turn defending Googles ability to sell ads on those videos. However it's a brilliant strategy nonetheless. It's essentially crowdsourcing the policing of ISPs.