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In particular it would be interesting to go into why and how these 3rd party trackers get included on a page. I mean, the answer to both is obviously "money", b
by rconti 7y ago
In particular it would be interesting to go into why and how these 3rd party trackers get included on a page. I mean, the answer to both is obviously "money", but how does it work in practice? Old Navy agrees to implement a facebook tracking pixel in every page? Or it comes "for free" with a like button? etc.
- propogandist 7y agoThe Like button primarily allows Facebook to monitor your presence across the internet. Tracking pixels can be deployed on a page by page or site-wide level (included like analytics scripts) to enable remarketing or retargeting. The site-wide implementation will, for example, enable URLs that meet %string% to be grouped into a "segment". And then you can serve specific ads to that segment while excluding others
- vassilyk 7y agoIt's part of the onboarding of any Facebook Ads user (i.e., advertiser) to implement the Facebook Pixel on their site. Without it you're not going to achieve much on Facebook as you need to feedback their system when a particular ad had an impact so that they can model the ad delivery accordingly and get you more converting users. Whatever your conversion is (viewing a page, registering, purchasing).
- pests 7y agoThe pixel is something Old Navy might actually seek out. They want the insights and increased ad roi that they provide.